Refining the Details, Refreshing the Story

Guest partnered with Rosedon Hotel to evolve the brand for a new era, refreshing its visual identity and refining every guest touchpoint to align with the hotel’s mid-century aesthetic and laid-back sophistication.

We began the rebrand by refining the hotel’s colour palette — a subtle but powerful shift.

By toning down some of the brighter hues and introducing deeper, more muted tones, we created a palette that feels both more cohesive and more aligned with the timeless elegance of mid-century design. The updated colours bring a sense of refinement and warmth, helping every touchpoint, from signage to stationery, feel part of the same considered visual world.

Architectural blueprint of a building with contact information including address, phone number, and website for a location on Pitts Bay Road in Hamilton, Bermuda.

The notepads and stationary borrow quietly from the language of school desks, post offices, and old-fashioned homework — ruled lines, practical formats, and a soft nostalgia for the analogue.

Simple, tactile, and inviting — these feedback postcards encourage guests to share their thoughts in their own words, not by ticking boxes. A gentle nudge toward real conversation, handwritten notes, and reflections worth reading.

Hotel feedback form with sections for name, email, comments, room number, and date. It has a decorative border and a sketch of a building on the top right corner of the form.

Two hotel room key cards, one white with a sleep mask design and the phrase 'Sleep tight... (you're on island time)', and one dark green with an illustration of a key with a sleeping mask and the words 'Hold me close'.

We designed key cards that extend the brand’s visual language to even the smallest details with playful messaging and hand drawn illustrations - the key with large tassel is a nod to the mid-century hotel keys once hanging behind the front desk.

Two green towels with white accents from the Rosedon Hotel in Bermuda. The left towel features white text and illustrations, the right towel has a white label for a room number and a partially visible illustration of a microorganism.

To help achieve the mid-century look and feel, each room features a colourful retro-style Bakelite phone. We designed custom dial cards to sit at the centre — playful, charming, and carefully styled. Borrowing from the nostalgic language of old-school telephones, they turn a functional object into a moment of delight.