Transforming a Bermuda Classic into a Design-Led, Soulful Island Retreat

A sanctuary for the independent mind and spirit. We’ve reimagined a heritage icon as a home away from home for a global creative community, where old-school charm meets a new kind of effortless luxury. From a change to the brand position with a fresh new identity through to all the little details that make a truly remarkable boutique hotel with soul.

Our partnership evolved into a role as Rosedon’s ongoing off-site marketing team. Crafting and deliver a cohesive quarterly strategy, from high-impact traffic campaigns to editorial storytelling across the hotel and its culinary outlets, ensuring the brand’s new spirit resonates in every digital and physical touchpoint.

The Challenge

Rosedon was a much-loved 20-room Bermuda hotel with the feel of a traditional B&B and a single fine-dining restaurant. While full of charm, the property had begun to feel dated and under-realised.

A newly appointed General Manager set out to reposition Rosedon as a design-led, Soho House–style boutique hotel - one that would appeal to a style-conscious leisure audience across the US and Europe, elevate perception, and support increased room rates.

Guest were appointed as creative and strategic partner to help bring that vision to life.

Our Approach

We didn’t just send PDFs from afar. Our team worked on-property several times a year, becoming an extension of the Rosedon family. We bridged the gap between high-level strategy and granular execution.

We began by uncovering the essence of Rosedon, its sense of place, generous grounds, and relaxed sophistication and reinterpreting it for a contemporary audience. Through stakeholder workshops, we defined a new positioning and brand platform designed to attract a style-conscious leisure demographic across the US, Canada and Europe.

A Brand Reborn

We created a colour palette that feels both more cohesive and more aligned with the timeless elegance of mid-century design. The updated colours bring a sense of refinement and warmth, helping every touchpoint, from signage to stationery, feel part of the same considered visual world.

An Invitation to Escape

We produced a brand film to anchor Rosedon’s digital presence. The objective was to elevate perception, strengthen emotional connection, and position the hotel within the contemporary boutique hospitality space.

It’s All in the Details

The door hangers were treated as micro-branding opportunities. By replacing generic hospitality wording with playful, considered copy and minimal illustrative elements, we created a more engaging guest interaction.

The combination of typography and illustration balances personality with polish — delivering a small but memorable detail that reflects Rosedon’s relaxed, confident identity.

Simple, tactile, and inviting. These feedback postcards encourage guests to share their thoughts in their own words, not by ticking boxes. A gentle nudge toward real conversation, handwritten notes, and reflections worth reading.

The keycards became an opportunity to inject personality into a typically overlooked touchpoint. By layering in playful, destination-led messaging, we elevated a purely practical object into something emotive and memorable.

Even the mandatory activation instruction was reframed in a way that felt on-brand — soft, playful, and aligned with the hotel’s relaxed island spirit. This approach ensures that every detail, no matter how small, contributes to a cohesive and characterful guest experience.

Each brand touchpoint carefully considered. From every last digital asset and communication sent.

Guest designed templates for email campaigns, social media posts and the Rosedon website.

Analogue Moments in a Digital World

Architectural blueprint of a building with contact information including address, phone number, and website for a location on Pitts Bay Road in Hamilton, Bermuda.

The notepads and stationary borrow quietly from the language of school desks, post offices, and old-fashioned homework - ruled lines, practical formats, and a soft nostalgia for the analogue.

Each room features a colourful retro-style phone, which we designed custom dial cards to sit at the centre. Playful, charming, and carefully styled they borrow from the nostalgic language of old-school telephones and turn a functional object into a moment of delight.

When Brand and Interiors Align

We partnered with a hospitality interior designer to introduce a refreshed mid-century aesthetic across the guest rooms that aligned with our brand vision. The aim was to honour Rosedon’s historic character while layering in clean lines, warm textures, and a softer, more contemporary palette, creating a cohesive visual language that felt nostalgic, new. and distinctly Bermudian.

‘‘We’ve been fortunate to work with the dedicated team at Guest, who played a pivotal role throughout the process. They brought a calm, strategic approach and a sharp creative eye, helping us shape a brand direction that feels elevated, authentic, and true to who we are.’’

— Matthew Kitson, General Manager

Expanding the Experience

With the core brand established, we helped transform Rosedon into a true lifestyle destination through a series of new food and beverage concepts. From a wood fired pizza restaurant to a beach club inspired poolside bar.