From Bermuda to Beyond:
Growing Reach for Rosedon Hotel

When Rosedon reopened with a sharper, mid-century edge - but still unmistakably Bermudian - the task wasn’t simply to announce a facelift. It was to change the way people chose the hotel: Bermudans choosing it for nights out and special events; international travellers choosing it as their design-led base in Bermuda. Two audiences, two buying cycles, one story.

A person's hand holding a smartphone with a social media post that reads "The Perfect Weekend Getaway." Next to the hand on a white surface are a beige notebook with a gold pen, a beige mug filled with coffee, and some dried leaves in the background.

An Editorial Approach to Content

We treated the relaunch like an editorial campaign that lived natively on Meta. For locals, we told a week-to-week story: what Clarabell’s (Rosedon’s trendy pizza spot) was cooking, Huckleberry’s famous brunch, and what Poolside events Rosedon had in store.

Creative moved fast. Lean, vertical video and carousels with clear “book a table” actions, so the ads felt like real life, not posters.

A woman sitting on a poolside lounge chair, wearing a bright pink top, sunglasses, and gold high-heeled sandals, with striped umbrellas in the background.

Mirroring Taste & Travel Intent

For travellers, we sequenced the narrative: first the mood (short films that introduced Rosedon’s look and the pace of a stay), then the substance (rooms, pool, gardens, the dining), then the nudge (availability cues, benefits, and time-right prompts). Same spine, different tempo.

Targeting mirrored taste as much as travel intent. Internationally, we built audiences around culture and design affinities, reaching people who embraced the Rosedon lifestyle. We then grew “warm” pools from those who demonstrated measurable intent, reaching them with further nudges to book. Bermuda stayed tight and timely: smaller radius, slightly higher frequency, and creative that matched the calendar.

A straw sun hat, sunglasses, and a glass with a citrus drink on the edge of a swimming pool deck.

Measuring Success

The measurement piece mattered most. We linked Meta to Rosedon’s SynXis engine so we could follow real actions - room views, room cart, checkout, completed bookings – rather than settling for reach and hearts. For F&B, we optimised to on-site behaviours that predict covers (menu views, booking-CTA engagement) and matched them against actual service data. That closed the loop between “looks good” and “fills seats,” letting us move the budget to what truly moved the needle.

From there, we constantly evolved. Formats competed (Reels vs square video vs stills), headlines sparred (design-first vs escape-first), and we shifted spend to the combinations that won both attention and bookings. Locally we leaned in around high-demand moments to sell out the covers, and often did. 

The Results

The outcome was momentum you can measure: regular direct bookings from international markets, a steady drumbeat of F&B reservations, and event nights that tipped into “standing room only.” Return on investment continually sits in the 700–900% range.

More importantly, Rosedon’s story travelled: a small island hotel, seen (and chosen) not just because it looked different, but because the work made it feel close, relevant and bookable.

700-900%
ROI

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