Elevating Rosedon Hotel’s Email Marketing

As part of the wider marketing strategy Guest Marketing created in partnership with Rosedon Hotel, email was identified as a critical channel, one cog in the wheel that supports and amplifies the hotel’s other marketing activities. The goal was to use email not only as a way to drive direct bookings, but also as a platform for storytelling, brand consistency, and international reach.

Precision Meets Personality

Rosedon needed a cohesive, consistent way to connect with its audience, both locally and across target international markets such as the US, Canada, and the UK. While the hotel had a loyal base of returning guests, email marketing was underutilised as a driver of brand awareness and guest engagement.

By segmenting audiences and integrating data from the hotel’s various F&B outlets, Rosedon now delivers more personalised communications that speak directly to guest interests, from dining events and seasonal menus to exclusive stay offers. Automation ensures timely, relevant messaging that feels effortless for the recipient, while data insights help shape content that genuinely resonates.

Every campaign is designed not only to inform but to strengthen the emotional connection between Rosedon and its guests transforming email into an experience that reflects the same thoughtful, on-brand touchpoints guests encounter across the property.

A woman with a towel wrapped around her head, sitting on a bed covered with white linens, reading a book in a hotel room with beige wallpaper and a bedside lamp.

An Editorial Approach to Connection

At Guest Marketing, we positioned email as an extension of Rosedon’s broader brand storytelling — part of a connected ecosystem spanning social, paid, and PR. Each channel supports the others: social campaigns help grow the database, while email provides a platform for storytelling, exclusive offers, and community-building moments such as giveaways and event launches.

A clear editorial framework underpins every send. Guided by defined content pillars, email content blends seasonal inspiration, local stories, and curated offers, ensuring that every touchpoint feels purposeful and on-brand. Tailored templates keep communications consistent yet flexible, from guest updates to beautifully designed newsletters each reflecting Rosedon’s distinctive tone and mid-century aesthetic.

This joined-up approach ensures every message feels part of the same conversation, reinforcing the brand’s identity across every interaction and deepening the sense of connection at every stage of the guest journey.

A Strategy that Builds Loyalty

By treating email not as a standalone tool but as part of a larger, integrated marketing strategy, Rosedon is building a database of engaged, loyal subscribers who feel consistently connected to the brand. Every campaign, from seasonal offers to behind-the-scenes stories reinforces the same editorial voice and visual language that guests experience on-property, online, and across social.

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